Push Communication: Subject-Matter-Expert (SME) First 🧐
Push communication describes the bottleneck scenario from above.
Variable Effort: Each communication requires the SME to put in work
Multi-Player: Team members ask. SME responds. We need the effort of two people.
Pull Communication: Documentation First 📒
Pull communication is a best practice among remote-first companies.
Fixed Effort: The creation of the documentation requires effort. Afterwards the documentation scales without variable effort.
Single-Player: Team member has a question. Team member can access documentation. Only needs effort from one person.
If you want to unblock your team members, think how to shift more and more information to a pull communication mode.
⚡️ Important: It is not enough to send an email to the team and say “we will use pull communication going forward”. As with any change, it requires cultural adjustment (read: new standard operating procedures -> new habits etc.)
Culture eats strategy for breakfast.